Feeling African

gallery/copy of bc feeling african p1


Registration Number:  2009/119289/23

Name of Owner:                     Willard Musarurwa

Postal Address:                       No. 19 Argyle Street, Woodstock, Cape Town

Physical  Address;                No  19 Argyle Street  Woodstock  Cape Town

ID  Number:                            780122269

Telephone:                              +27 (0)83 210 3933

Fax:                                      +27 (0)861585913

Email:                                    Willard@feelingafrican.co.za

Site:                                      www.feelingafrican.co.za


Feeling African designs and manufactures a range of innovative Wire Furniture, handmade by a group of formerly unemployed artisans from Philippi Township in Cape Town. Feeling African’s mission is to provide fresh, innovative handmade products with a South African origin to both Local and International Markets, something the company has been doing successfully for the past 10 years. The idea for this business came about when Willard Musarurwa, an entrepreneur and skilled wire artist, recognized a gap in the interior design market for well-made, locally produced goods with a social conscience. The business has grown up from an informal start-up to a formal manufacturing entity. It has made remarkable strides and apart from providing sustainable income to a team of artists, they have successfully supplied the likes of Google Offices in South Africa for their Caffeteria; Dornier Wine Estate, Weylandts Homestores, Woolworths, etc and exported to Artecnica  and USA, T.J.  Maxxs in the USA and Tractor Home in Australia, amongst others. The products made by Feeling African have also appeared in a variety of leading décor and design magazines locally and abroad, online Magazine etc (see attachments).The Business is privileged with special dedication from ESM (www.esmdevelopment.ch) who provided bridging finance in times of need ,further to that my former Business Mentor from ARC Consultants, still provides Mentorship support without a retainer when needed.  Feeling African is also a member of the Cape Craft and Design Institute www.ccdi.org.za, has attended many trainings organised by the CCDI and participated in Exhibitions.


The owner of Feeling African, Willard Musarurwa, was chosen as a craft icon by Cape Craft and Design Institute. Its  products appeared in Elle Magazine, Visi Magazine, House and Leisure, New York Times, Online Japan Magazine, Business News, Cape Argus, Daily Sun to name a few. Our Products have been used by House and Leisure in the house of the year and used by the City of Cape Town for the World Cup 2010 and on the arrival of the Olympic Torch for the first time in South Africa.